A Practical Guide To Websites For Small Local Businesses

Harness The Power Of The Internet For Your Business

In our modern digital world having a website is becoming a business necessity. Maybe customers have asked you if you have one. Maybe you've even been told, "You need a website!"

But you're probably wondering if you really do need a website. And you're wondering if you can afford it - if it's worth the expense. Is there any advantage to having a website or is it just something that customers are starting to expect?

This book is the result of my search for the answers to these questions. And this search has led me to two conclusions:

1. You do need a website and the sooner, the better.
2. Getting a website is much cheaper and easier than you think.

As I dug into the subject more deeply, I realized that the tremendous power of the internet is almost completely untapped by locally based service businesses. And those that do tap into this resource have a definite advantage over their competitors. Even when their websites are poorly done (and many are).

The internet offers your business two distinct advantages:

1. It is the cheapest and fastest way of reaching customers in history. This is no exaggeration - it is the cheapest and fastest advertising medium ever!
2. The internet offers great potential for automating some of your customer service. (I'll go into more detail about this later.)

This report will show you how your business can tap the full potential of the internet, putting you head and shoulders above your competition in the process.

Specifically, it will show you:

• How to get a website on a shoestring budget (for a fraction of the cost of a yellow pages listing).

• Exactly what to put on your website and how to present it for maximum impact.

• How to use your website to get "more bang for the buck" from your offline advertising.

• How to use your website to free up more time by answering common customer questions in advance.

• How to make your website pay for itself (generate additional income with very little work).

As far as the technical side of websites and the internet goes, I made the following assumptions when I wrote this:

1. You have a computer (or access to one).
2. It has internet access.
3. You know how to get online and search the web.

Other than this, I'll assume you know nothing.

NOTE: This report is written from the perspective of a business operating in the United States. That is the market I am familiar with. But I believe that most of the information presented here would be applicable to any service business anywhere in the world.